The whole earth link was more of an exception than a rule, in part because it was so distinctly commercial. It offered conferencing forums where people post a discussion topic and other people join in. The will is organized in a clever way where there are conferences that are on specific topics. And then those have their own moderators who help kind of keep things going. Because of that hands on moderation, it cultivated a really special community. Many of those people were drawn from the local media industries. They could reasonably look like a business to ask for a bank loan or something similar. But at the same time, historically, if we're trying to sit alongside these other systems, it looks really different

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