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The Digital Media Revolution: From Search Engines to Influencers
This chapter delves into the evolution of digital media, tracing the shift from early search engines to the dominance of Google and the rise of blogging. It highlights the cultural impact of iconic blogs and the emergence of platforms like BuzzFeed, emphasizing changes in audience engagement driven by visual media and social dynamics. The narrative culminates in a discussion on the decline of traditional media trust and the rise of citizen journalism amidst an era of misinformation.