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Can Meta Make a Twitter Killer?

Channels with Peter Kafka

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The Importance of Threads

Twitter is much less valuable for you, like everyone else who's been using. People don't just repeatedly bang their head against the wall if a network doesn't work for them. It's always a bi-directional relationship of a creator and their audience. If your audience all migrates somewhere and they want you to be there, you'll follow because you're looking for some amount of distribution. But if they don't end up there and you can't find them there, then you won't stick around.

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