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5min chapter
Nike’s new game plan
FT News Briefing
Nike's Struggles Amid Market Shifts and Competition
This chapter delves into Nike's challenges following the banning of a groundbreaking basketball shoe by the NBA. It examines the resulting stock decline, sluggish sales, intensified competition, and shifts in consumer preferences that highlight a broader crisis for the sportswear giant.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode