Leading is essentially meeting some one at their model of the world. There's no real way to escape that, and then giving it one nudge in a certain direction. That really is the oil in the machine. And again, i think the social needer does a very good job of exactly that. It meets us where we're at, it runs alongside us, and then it nudges us, you know, slightly further left or right. Very difficult to escape, but it is possible. So for this to work, i'm going to give you some simple instructions. If i ask you to imagine something, i'd like you to do your best to imagine it. Your job

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