Lochhead on Marketing cover image

205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective

Lochhead on Marketing

00:00

Intro

Exploring how the category of a product or service shapes the brand, with a focus on consumer perception and insights. Featuring real-life stories, like the success of Barcade, to showcase the impact of category design on businesses.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app