Denim Wars | Cowboys & Indigos | 1
Business Wars
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A Battle for the Cowboy Dollar: Wrangler's Rise
This chapter delves into the competitive landscape of the denim industry, highlighting the battles between Levi's, Lee, and the emerging Wrangler brand. It showcases Rodeo Ben's innovative design of Wrangler jeans tailored for cowboys, marking a pivotal moment in the denim market.
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