This week Leah Smart talks with Marcus Collins about the power of culture. He says there's no force more influential to human behavior than culture. Next Big Idea fans can join us for a live event in New York City next week. We'll be talking about AI, augmented reality, and consciousness including philosopher David Chalmers and science writer Stephen Johnson.
This week: Marcus Collins, who teaches marketing at the University of Michigan's business school and serves as the chief strategy officer at Wieden+Kennedy, shares five key insights from his book "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be."