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Life After Lifestyle
I just think the way that you mix culture and technology just blows my mind when you said brands are a consensus protocol like crypto. And yeah, I think it's a perfect segue into life after lifestyle, which is the most recent piece that you published. You want to talk about how that combines some of these topics?Yeah. This is also a much bigger one. So let me find a way in from headless brands. Like I said, most brands are really built by the founder, a founder or a company but they aspirationally lifestyle brands want to interact with culture. They want to have a relationship with cultures that are actually headless in this way.