Live at Cannes Lions: What’s more important, credibility or reach? with @AllThatIsShe & Whalar
Future Proof
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Is the Influence a Model for Branding?
The influence a model, do you think it'll move on from where we are to day, say, a couple o years time? I think we are actually already seeing it a little bit now. Two thirds of consumers spending is controlled by women. And the abrand appertising has traditionally not spoken well to that audience because traditionally the creative voices haven't been heard in that process. Neal: If more influences did the same, and we maybe do push back anda feedback.
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