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48: The Art of Attracting Business with Joe Calloway

Everyday MBA

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The Power of Word of Mouth

In your book, you say that positive word of mouth is the single most powerful driver to attracting new business. Why is it still so important to day? Well, it's even more important times about a billion to day because this little thing called the inner net. Hardly anybody makes a buying decision without going on the inter net to check it out.

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