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How to Differentiate Your Startup (feat. Crabs + Running Shoes)

Idea to Startup

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How Do You Find Differentiation?

This is just testing to figure out if it'll all work. The last question around differentiation is the most basic one. How do you find differentiation? At its core, differentiation is just smashing desperate things together. Our best ontrveters have wild ven diagrams. Think about something that works really well in one market then try and apply it to a different market where there's little or no overlap. It's something you earn through diverse experience.

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