Walk This Way
99% Invisible
00:00
How to Make Your Airport Signage Stand Out
Airports struggle to generate revenue. So anything they can do to help increase non-arrenautical revenue, things that are not generated by a plane or an airline, so improving their concessions and retail, they get a percentage of all those sales. The key here is to make the signage stand out by being dull and drab and plain. It's neutral palette gray and white; you can spot the signs just by tuning out all the glitz.
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