Are You Missing That One Ingredient to Turn Perfect Strangers Into Buyers?
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Building Triggers and Branding
It's really about matching the triggers that people experience wo doing your best try to be there as they experience it. Social proof is one, you know, how can you make sure that more people see the effect their product has always had on people? The concept of free is also something very important here, where you can really pick up the trigger by giving something away for free. And then finally, sep six is to do your best to close the gap between the moment when people experience the trigger until they can purchase from you.
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