The Cannabis Investing Podcast cover image

4Front Ventures: Cash flow break-even probably the only KPI that matters

The Cannabis Investing Podcast

CHAPTER

The Importance of Community Engagement in Cannabis Retail

In a saturated market with so much cannabis coming online, how do you stand out as a retail option? What is the focus there? So our retail team has done an incredible job in Massachusetts and Illinois at curating like a really, really personalized program for our patients and customers. It includes all kinds of local involvement from community events to hosting events at our sites. "It's not just come here to buy cannabis. It's not a shop"

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