2min chapter

99% Invisible cover image

Articles of Interest: American Ivy

99% Invisible

CHAPTER

The Trends of the Future

This attitude towards trends really does feel different from the first time I talked to Sarah back in 2016. There are just too many trends now. Or maybe there are just more trend forecasters. Because you see so much pattern recognition and connect the dots and therefore, oh, threes a trend. You know, there you go. And everything is sort of up for grabs and okay. Rachel Tashton, the fashion news director at Harper's Bazaar, is tired of talking about trends.

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