The Importance of Membership in a Loyalty Program

This episode features some incredible pan-European loyalty research which is literally hot off the presses.

Charlie Hills, MD of Mando Connect in the UK joins "Let's Talk Loyalty" today to share their latest research report which is the first one researching loyalty insights from across Europe.

Charlie shares key insights such as the membership, appeal and impact of loyalty programs across 24 European markets, featuring input from 7 loyalty experts and 3 loyalty program owners.

We are joined also by Nick Fishbourne from YouGov who explains how this huge piece of research was conducted.

Listen to learn all about loyalty in Europe.

Show Notes:

1) Charlie Hills

2) Mando Connect

3) Nick Fishbourne

4) YouGov

5) New European Loyalty White Paper