Can Indian Brands Go Global | Empowering Indian MSMEs | Akshay Ghulati, Co-Founder, Shiprocket
The Indian Dream
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How to Pricing a Brand
Is there a perception of low price products in Western countries being automatically assumed that they are not good quality and hence the price needs to be somewhere close? We actually start with a comparative analysis of what similar products are selling for. And then, you know, figure out what a product what product should be priced at. For example, if a product is a plain vanilla product in is basically commoditized to an extent and it's just competing with the other products that are there on the platform. Then price is a very important factor in how do we get the initial demand.
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