The Media Odyssey cover image

MERGING AHEAD

The Media Odyssey

CHAPTER

Disney's Strategic Streaming Moves

This chapter explores Disney's strategies in the competitive streaming landscape, focusing on its adjustments to address challenges posed by rivals like YouTube and Warner Bros. Discovery. It examines potential partnerships, such as using Fubo as a sports packaging solution, and reflects on the shifting dynamics of international markets, particularly in France. Additionally, the chapter delves into the implications of recent media mergers and acquisitions, emphasizing the cultural complexities that often lead to failure.

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