The Most Important Thing for a Company

It's not clear to everybody what the most important thing is for a company. Registrations don't matter unless they become long term, active users. A great example of this was when i was at ebe in two thousand and four we changed our payment model to pay for activated, confirmed registered users. When we made that change, we lost something like 20 % of confirmed registered users that were being driven by the affiliates. But the ratio of c i u to a c i u went up, and then the growth of a c r us massively accelerated.