For decades, conservatives worried about losing the fight for cultural relevancy. 

During his campaign, Donald Trump aggressively courted Gen Z and young millennial men — appearing on podcasts, streams and alongside influencers, discussing everything from combat sports to cocaine use. A PR campaign which many have credited, in part, for his election victory. 

Hasan Piker is a rare political streamer on the American left; on election day, his coverage garnered 7.5 million views overall. He joins the show for a discussion about why many young men have drifted rightward, and he addresses what that appeal is fundamentally about.

For transcripts of Front Burner, please visit: https://www.cbc.ca/radio/frontburner/transcripts