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10min chapter
3.2 Gaya Herrington | Design or Disaster
Sera Tajima Podcast
The Myth of Decoupling: Sustainability and Growth
This chapter examines the challenges of decoupling economic growth from carbon emissions, illustrating how companies and nations struggle to achieve genuine sustainability. It critiques the overreliance on technology for growth and highlights IKEA's unique approach to balancing profit with social purpose. The conversation ultimately calls for systemic change and mindful technology use to address environmental issues in a growth-driven economy.
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