Sales Strategy & Enablement by Revenue.io cover image

1109: Create a Positive Buying Experience Using the Right Insights with Derrick Jenkins

Sales Strategy & Enablement by Revenue.io

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Email Marketing

"If you can't read it on your phone, like someone gets your email and they can't see it, right? They can't get the gist of what you're trying to say," he says. "I surf, thinking about you said you save it for later. It's like, really? But do you?" 'For me, it's like, if I don't capture my attention enough to take action on it right away,' he adds. "'It needs to be digestible' is a good way to go with an email that doesn't have to be these long drawn out paragraphs."

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