The Easiest Way To Ensure Your DTC Business Is Unscalable
The Andrew Faris Podcast
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Product Releases End Up Fueling Customer Acquisition
The reason to do that is because people love your first product and now you want to go create more value out of it. So repeat purchase ends up being a big part of the goal. If I can get a third purchase, right, and a fourth purchase and a fifth purchase, if you can generate really incredible LTV, then it's very easy to imagine how quickly you have an incredibly profitable business.
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