The Rise and Fall of Red Bull

The Mercedes Formula 1 team has seen its workforce increase from 650 employees in 2013 to more than 1000 employees today. They now bring in annual revenues of more than $450 million, which is up from about 200 million in 2013. And the introduction of the cost cap has helped Mercedes expand its profits, profits from $15 million in 2020 to $75 million today. Louis Hamilton, for instance, earned $65 million last year and was ranked as the world's 21st richest athlete, according to Forbes. He also started building an impressive investment portfolio just over the last two to three years. Red Bull isn't an energy-drained company; it's a marketing company with Formula 1 at the core