6min chapter

The Marketing Companion cover image

The new and now of social media marketing

The Marketing Companion

CHAPTER

The Blue Check Mark: Should We Do It?

CNN Tech's John Sutter talks to his colleagues about the blue check mark on social media. He says there are practical and data-driven reasons why people should pay for it. The question is how much more additional reach is worth $8 a month? "I look at it from the data driven is it driving ROI side?" asks Sutter.

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