
Building a Partner Community for B2B Marketing and Sales Success: Frank Belzer on Marketing Smarts [Podcast]
Marketing Smarts from MarketingProfs
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How to Create a B2B Partner Community
A B2B partner community is a place where your collective resellers, whatever they might be, can come together based on their familiarity and commonality around selling your product. And it's a place for you then to provide whatever it is that you think those partners need. That's basically it. But this sort of gated fence area for them to go and get a little something extra than they would get from the regular website.
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