ESPN+: The Evolution of Pay-Per-View

When I launched ESPN+, really, it was just combat sports for the most part. The big move there was that fight sport has historically been pay-per-view. Even those that did pay paid $4.99, and they left. We didn't make the kind of money we should have. What we decided to do is update our platform's capabilities,. focus on pay- per-view but still have subscriptions.