From Cannes: Sir Martin Sorrell and HP's Tara Agen on the power and influence of AI
The Digiday Podcast
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AI and the Future of Marketing
The Google person who resigned was somewhat concerned about as well. Can you talk a little bit about how AI has kind of reared its head within how HP is approaching marketing even with some of what HP does for a business? We split the company almost nine years ago this fall, and we had an opportunity at HP Inc to really reevaluate an 80 year old brand in a one year step. A lot of that evaluation came down to how are we really running the company? How are we as a Fortune 100 corporation really going to be better and different in the near and far future?
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