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From Cannes: Sir Martin Sorrell and HP's Tara Agen on the power and influence of AI
The Digiday Podcast
AI and the Future of Marketing
The Google person who resigned was somewhat concerned about as well. Can you talk a little bit about how AI has kind of reared its head within how HP is approaching marketing even with some of what HP does for a business? We split the company almost nine years ago this fall, and we had an opportunity at HP Inc to really reevaluate an 80 year old brand in a one year step. A lot of that evaluation came down to how are we really running the company? How are we as a Fortune 100 corporation really going to be better and different in the near and far future?
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