The Power of Fiction in Your Business

Fiction shows flawed beings with within a flawed world, yet still acting consistently on the individual level. And that's a reality for any business owner out there. Your customers or your prospects are equally flawed and lacking the knowledge you have. But they perceive selves to be very consistent to themselves. Everything they do makes perfect sense. Might not be that for you, but to themselves, that's the point. Understanding this and deeply sempathizing with the lived reality of the people you want to serve and in power makes interacting with complicated customers so much easier.