2min chapter

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100 PROOF Live: Moonbirds Mythics Launch + Michael Bouhanna

Vaulted by PROOF

CHAPTER

The Roadblocks for Traditional Art Collectors to Participate in the Digital Art NFT Sales

Since the past six months I've always been interested in generative art. But I really have a huge conviction for this medium, for this movement. And I think it makes sense for Sotheby's to be way more present in the generative art space mainly because it's got this long history from the 1960s. When talking to traditional clients they are very receptive actually to generative art more than other movements that may be interest more younger and new generation of collectors. Yeah, let's double click into that Michael.

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