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Introduction
Frederiko: I think as a smaller crit you need a focus on pudting content out to get the data. The biggest thing that we implemented was just video breakdowns for every single video. We don't ever plan on competing with jimmy on that level, but what can we do to make ours just as interesting for our audience? In the same way with a v d and retention is, what are we doing to keep people in? Each video is gotten to the point where we are just kind of looking and kind of thinking through a rough structure. And now we're at the point where our outlines literally have two lumns of why are people waiting till the