We are living in a world of everyday lower prices, as the walmar tag line goes. Lots of businesses have been disrupted and most industries have become very competitive over the years. You can find small businesses that produce a niche mineral, and they have some pricing, but a business on scales that can have ricing power is not easy to find. And if you find a kind of business, i mean, that's the one you want to back up the truck and buy because it is extremely, extreemely rare to find in these days.