Brent Beshore Returns – Private Equity, Venture Capital, and the Future of Money Management - [Invest Like the Best, EP.22]
Invest Like the Best with Patrick O'Shaughnessy
The Best Brands Have a High Peak and a Low Distribution?
The best personal or company brand has a very, h, i thinck, high peak goes without saying. The reason i put it that way is, again, coming back to this idea of surprise. There are certain companies like Apple where you almost get jade that they're so good and people's attention. So i think brand is also like mine share, right? How much mine share you can command in somebody? And higher dispersion might be a path towards, towards that mine share.
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