Why eDreams Is Winning in European Travel (Ticker: EDR) with Chadd Garcia
Chit Chat Stocks
00:00
Is eDreams Getting Prime Subscribers?
As of the end of August, eDreams had 3 and a half million subscribers. They are likely using Google and performance marketing to attract customers in an effort to convert them into prime subscribers. While they picked up 2 million net new subs last year, their financials haven't reflected it yet because they incurred acquisition costs to get them that being the performance marketing. When those customers re-book with eDreams, 75% of the time they come directly either through the app or direct to their website. So, there's very low re-acquisition costs of that customer for future bookings.
Transcript
Play full episode
