The Pros and Cons of a Personal Brand

Personal brand is a great to go and it can be very personal, but again, it comes with some some limits and some setbacks. So now it's transition to a business name, an entity that is not your name. Unlike the personal brand name, it can also be much more legitimate to customers. Sol you want to make sure you're very careful with a business name. To whear, it can definitely articulate the industry, but you don't want tto be limiting in case you were to sell it.