
198: Paid Ads 101 - How to Use Paid Advertising to Sell More Courses (featuring Brice Gump)
The Online Course Show
How to Succeed With Paid Ads
The framework that I use when I'm helping people with courses essentially boils down to like traffic funnel offer course. Well, once we're once we're talking about paid ads, you can pretty much leave the course alone but we do need to visit not only traffic but funnel and offer which is really interesting. It's like each traffic source has its own landing page that's been optimized for that traffic source and it funnels people into the same spot. And so that's the way it looks for a lot of our clients.
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