
Think Fast with Daniel Kahneman
Hidden Brain
00:00
The Colonoscope Study and the Putano
Daniel connoman won the nobele prize for a series of ideas that help develop the field of behavior economics. The colonoscope study was devised to test an idea that when people form a memory, they completely neglect their duration. For survival, you really don't need o put a lot of weight on duration ond the duration of experiences. It's how bad they are and whether they end well.
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