Do You Know Where You Should Deploy Your Outbound Channels?

You want to be very intentional about where you deploy a high CAC channel and I think that's something that's also typically misunderstood no don't send outbound at your lowest at your lowest ACV like you're not going to get the CAC story. Send it to your hardest to penetrate most valuable customer base or prospect base that requires that many omni-channel touches to warm up. Do it in partnership with the content that your marketing team is already producing like hold those components together.