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E121: Building a $100M Brand. AGAIN.

OPERATORS

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Building Brands with Consumer Insight

This chapter underscores the importance of genuine interest and curiosity in consumer goods for successful branding. It explores strategic considerations in product category selection, highlighting sectors like consumables with high growth potential while sharing insights from the fashion industry. Personal anecdotes and case studies illustrate the challenges of predicting trends and the significance of addressing diverse consumer needs.

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