37. Unleashing the Potential of Data Storytelling in Business and Beyond
Scaling Secrets
00:00
Using Hero Characters and Deep Research in Data Storytelling
The chapter explores the significance of establishing a hero character and presenting a problem to grab the audience's attention. It highlights the popularity of explainer cartoon videos in software company marketing and emphasizes the importance of in-depth research to comprehend the target audience's motivations. Additionally, the chapter underscores that research takes precedence over visualizations and anecdotes in data storytelling.
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