Sports Diplomacy: Investment in Sport as Soft Power
Sportonomic
Strategic Sports Investments of Qatar and China
This chapter explores how Qatar strategically uses sports events to enhance its international profile amidst geopolitical challenges, showcasing its ambitions on the global stage and utilizing sports diplomacy. It also delves into China's extensive investments in football and sports industries driven by President Xi's vision of winning a World Cup by 2050, highlighting its economic and political strategies to elevate global influence.
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