4min chapter

The New Music Business with Ari Herstand cover image

Connecting Emerging Artists with Strategic Investors Without Retaining Ownership

The New Music Business with Ari Herstand

CHAPTER

Major Labels Are Not in the Business of Making Money

The rapper says getting a major label deal is not the goal, it shouldn't be the goal. "Major labels are not in the business of developing artists anymore," he says. Artists negotiate down their advances so that they can take the least amount as possible and participate in their ownership when their license is up.

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