It's a lot easier when labrah james is wearing your stuff or spiky or jay-z and it's like crazy and it's so clearly big when you see that yeah. Over time was that the brand resonates with a lot of people it's a very mental health and optimism and sort of these types of feelings and emotions we all have them every day even if we recognize that or not. So there's a sort of universal nature to our brand that i think a lot of celebrities and just people in general were very open to  and maybe hadn't seen before. We grew up watching LeBron play and then he wore it to the NBA finals during the the bubble and

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