How to Build a Personal Brand for Your Business

In the early days when you're trying to go out and look for people, it's those existing relationships. Get in touch with those type of people first and build those relationships. And hopefully if you can do the personal stories, the case studies, then that sponsorship will work. I would also say don't burn things too early. If you're only going to get 25 bucks for a show, then maybe it's too early. Maybe you should wait until it might be worth it with a bigger audience. That means the ad revenue would be bigger but also the audience would be bigger and you might see some return.