Nick says a book isn't for your thinking it's for to get you thinking and I'm like, that's not a book. That's a piece of content like a tweet can do that. So why would I read a book if I can trigger thought through content online which is one free books most books you can't just get for free. Nick: "I'd much rather read two or three academic articles and dive in on whatever their ideas are where I want a book to trigger me to think" 'You could read it, but you have to be an academic in the field for it to not feel like a textbook,' he adds.