How to Root Your Idea and What Your Audience Wants

If you don't establish right out of the gate why some one should care, then you'll ask them. But if you can plant that seed in a way that they already understand it and they can find the benefits themselves, then it's going to go a lot more smoothly. And it's about removing those friction points. Tat's tat's a fantastic observation. It's about removes those friction points at every place where they tend to happen.