This chapter explores the differences between ASMR and music-induced chills in terms of triggers, sensations, and misconceptions. It discusses the challenges of studying ASMR, including the lack of research and difficulty in obtaining funding. The chapter also includes an interview with an ASMR researcher and delves into the body and brain's response to ASMR.
Have you heard of ASMR?
Whispery, clicky, crinkly videos are massive on YouTube - racking up millions of views.
The idea is that these sounds elicit a certain tingly, calming sensation in some people.
So what is ASMR and what does the science tell us about it?
Is it real … or pseudoscience? And why do some people get the opposite reaction – irritation rather than these pleasant tingles?