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Rich Roll on Risking Everything

Three Rules

CHAPTER

The Secret to Building a Podcast

"It's not necessarily about how many people are listening, or trying to get as many people to listen as possible. It's about how can i be of maximum service to the people that are already turning it," he says. "You know that audience will gravitate towards you, and your job is to take care of them." 'I had become a fan of the medium in training for all these races - when you're out on an eight hour bicrid, you can't listen to music the whole time' He was inspired by his own experience with audio books but didn't understand why they weren't more popular.

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