5min chapter

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Abstract’s Creator Flywheel | Luca Netz

0xResearch

CHAPTER

Creating Demand and Brand Presence in the NFT Space

This chapter explores the innovative strategies a brand employed in the NFT space, highlighting its partnership with Walmart. It discusses how the strategic placement of Pudgy Penguin toys and QR code integrations were designed to build consumer demand and enhance brand loyalty in the web3 marketplace.

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